The use of social media has exploded in the last two years. Sites such as Facebook, Twitter, and LinkedIn have connected people all over the world. Businesses have been adopting new marketing techniques to reach new communities and engage customers in the social networking space.

No marketer can afford to look past social networking when developing an email marketing campaign. With social media use growing exponentially every year, email marketing must evolve and integrate social networks whenever possible.

There are three main reasons to consider integrating social media with your email marketing:

  • Grow your lists. Use social media campaigns to grow your email marketing lists
  • New interactions. Reach your customers where they spend a growing part of their time online.
  • Leverage strengths. Create an online community and then deliver personalized, targeted offers with email.

To learn more, download our Email and Social Marketing: How to Use Social Media to Enhance Your Email Marketing whitepaper.

 
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